History

Lucero Travel was born with the idea of creating more than just a travel agency: a space where people can discover, connect, and experience authentic adventures in the central region of Chile.

Since our beginnings, we have recognized the enormous tourist, cultural, and natural value of this region. Its traditions, landscapes, cuisine, and heritage represent a unique richness that deserves to be known and shared with travelers from all over the world. With this vision, we began developing experiences that would showcase the best of our territory, always with a focus on service quality and personalized attention.

Over time, Lucero Travel has grown thanks to the commitment of a team passionate about tourism, working day by day to improve every detail of our operations. The coordination among our different areas, the responsible planning of each tour, and the care in customer service have allowed us to establish a distinctive mark: the #ExperienciaLucero.

Today, we continue moving forward with the same purpose that inspired us from the start: to contribute to the development of tourism in the central region of Chile, highlighting its identity, culture, and traditions. Every trip we organize is an opportunity to create memorable memories and to demonstrate that tourism, when carried out with dedication and respect, can generate truly meaningful experiences.

At Lucero Travel, we believe that every destination has a story to tell, and our commitment is to accompany each traveler so they can experience it in the best possible way.

Market Experience

At Lucero Travel, we have more than 15 years of experience, specializing in creating unique and personalized experiences in the central region of Chile. We work in collaboration with local communities to highlight Chilean culture through its crafts, products, and traditions, ensuring that every traveler takes home unforgettable memories.

Mission

At Lucero Travel, our mission is to design and offer high-quality tourism experiences in the central region of Chile, connecting our travelers with the cultural and natural heritage and the traditions that make this region unique.

We work with a committed and specialized team that constantly seeks to improve our services, ensuring safety, organization, and close attention in every one of our operations. Our goal is for each client to have an authentic, enriching, and memorable experience, where the discovery of the destination is combined with professional and reliable service.

Through our work, we aim to contribute to the development of local tourism, promoting respect for communities, culture, and the environment, while consolidating #ExperienciaLucero as a distinctive mark of quality, dedication, and excellence.

Vision

Our vision is to become a leading agency in the development of tourism in the central region of Chile, recognized for the quality of our experiences, excellence in service, and commitment to valuing local heritage.

We aspire to position #ExperienciaLucero as a service standard within regional tourism, standing out for innovation in our proposals, the professionalization of our operations, and the ability to generate authentic experiences that connect travelers with the identity of each destination.

We seek to grow sustainably, expanding our routes, partnerships, and services, while contributing to strengthening tourism as a driver of cultural, social, and economic development for the communities of the central region of Chile.

Our Commitment and Values

SERVICE QUALITY

We are committed to delivering carefully planned tourism experiences, where every detail is aimed at providing a safe, organized, and high-level service for our travelers.

RESPECT FOR CULTURE AND THE ENVIRONMENT

We promote responsible tourism that values the cultural and natural heritage and the traditions of the central region of Chile, fostering respect for the communities and their identity.

CUSTOMER EXPERIENCE

We aim for every person who travels with us to live unique and memorable moments, transforming each journey into an authentic experience that reflects the essence of #ExperienciaLucero.

COMMITMENT

We work with dedication and responsibility in each of our operations, understanding that every trip represents an important experience for our clients.

TEAMWORK

We believe that great experiences are built together. Our team collaborates in a coordinated manner across different areas to ensure efficient service and comprehensive attention.

CONTINUOUS IMPROVEMENT

We constantly strive to innovate and improve our services, learning from each experience to continue growing and offering increasingly better tourism.

Our Awards and Recognitions

Registro Naacional de Servicios Turísticos SENATUR

At Lucero Travel, your peace of mind is our priority. We are officially registered with SERNATUR, which certifies that we operate legally, safely, and according to the highest tourism standards in Chile. This means that when you travel with us, you choose a reliable, trusted agency committed to providing you with unique experiences without worries. Sit back, enjoy each destination, and experience your trip with the confidence of being in the hands of true tourism professionals.

We are one of the best agencies according to travelers!

We have been recognized with the Tripadvisor Travelers’ Choice Awards 2025, an award given only to companies that are among the top 10% in the world, based on real traveler reviews and ratings. Being part of this select group of companies motivates us to continue innovating and exceeding the expectations of those who trust us.

Additionally, our clients have given us a 4.9 rating on Google, based on more than 2,200 real reviews, reflecting our constant commitment to service excellence, quality, and the trust we provide in every experience. This recognition and the feedback from our travelers motivate us to continue offering unforgettable experiences to all who place their trust in us.

Lucero Travel Team

At Lucero Travel, we believe that every great journey begins with a great team. Behind every experience we offer is a group of professionals passionate about tourism, committed to delivering a reliable, personalized, and high-quality service.

Our team is made up of specialists in different areas who work in coordination to plan, organize, and take care of every detail of your trip. From operations and logistics to customer service, each person contributes their knowledge and dedication to ensure that every experience with Lucero Travel is truly unique.

Tour Guides

Professional Drivers

Conductor
Conductor
Conductor

Fleet Coordinators

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